Policy 2200.2

Title: Social Media Communications Policy  
Section Electronic Communications
Policy #: 2200.2
Modified 02/25/2019 11:00 AM


PRO understands the importance of social computing, networking and social media in today’s world. Social media takes many forms including social media sites (Facebook, LinkedIn, MySpace, Twitter, etc), blogs, wikis, file sharing sites, forums, discussion groups and chat rooms. Social Media can be an extremely effective way of marketing our company and expanding our interactions with employees, vendors and customers. While embracing new technologies, we also want to make sure that the Company and our employees engage in social networking in a responsible manner.


This policy provides guidance on how to engage in social networking in a way to protect yourself and the interests of the Company, its employees, vendors and customers. These guidelines supplement current Company policies.

1. Social Networking Sites Should Not Be Considered Private.

Generally, information posted on social networking sites is public and you should expect that even with your use of certain privacy settings what you post on social networking sites will be seen by others and should not be considered private.

2. Company Policies Still Apply/Monitoring.

Company policies still apply when using social media sites. Rules against harassment and inappropriate conduct and other rules contained in the Employee Handbook apply to your on-line activities. Social media sites should not be used during work times unless for business-related activities. We may monitor employee social media communications to ensure compliance with Company policies.

3. Use Common Sense/Think before you Post.

You are responsible for the content you publish on social media sites.  Pro will regularly monitor social media postings of applicants and current employees.  All applicants and current employees are held to the highest standards.  The attitude and professionalism of all applicants and employees is always being evaluated based on many elements including social media.  What you post could be online for a long time. As an applicant or a representative of the Company, always consider how your comments will be viewed in light of protecting and enhancing both the Company’s reputation and your own.

4. Respect Others/Keep Gripes and Disputes Offline.

Each employee is expected to abide by PRO policies, both online and offline. Rudeness, unprofessional behavior, and harassment will not be tolerated. Insubordination, threats, intimidation, and disrespect toward a manager/supervisor, coworker, patient, or vendor may result in discipline.

5. Protect confidential information.

Respect the privacy of patients, customers, vendors and employees. Always obtain permission before posting references to customers, vendors, and employees (e.g. compromising pictures or other information that was intended to be private). Misuse or unauthorized disclosure of confidential information not otherwise available to persons or firms outside of PRO is cause for disciplinary action, including termination.

6. No phony identities/Be clear about who you are.

Only authorized employees may communicate information on behalf of the Company. Without permission you are not authorized to make statements, comments or press releases on behalf of the Company. Be clear and write in first person. You should make clear that you are speaking for yourself and not on behalf of the Company.

7. Use your own email.

Use of Intellectual Property: Respect all copyright and other intellectual property laws. For PRO’s protection, as well as your own, it is critical that you show proper respect for the laws governing copyright, fair use of copyrighted material owner by others, trademarks and other intellectual property, including PRO’s own copyrights, trademarks, and brands.

8. Stay Productive.

Social media participation can be productive and beneficial both personally and professionally. However, ensure that such personal activities do not interfere with your work activities.

9. Use social networking safely.

Understand which social networking sites you would benefit from most, how each works and what features each offers. Always review the applicable privacy and security settings so that you understand how much or little information you are comfortable sharing.

10. National Labor Relations Board (NLRB)

This policy is not intended to infringe upon an employee’s right to engage in protected concerted activity under 29 U.S.C. sec. 157. Employees have the right to discuss terms and conditions of employment and mutual work related concerns.

If you have any questions about this policy or any issues surrounding social media, please contact the Director of Administration: 617.492.2700; lterry@proems.com.